When setting up a WordPress website, one question some business owners have is whether it’s worth their time to start a blog.
The answer is a resounding YES! WordPress has evolved into a popular website builder thanks to its themes and plugins, the easy to use WordPress dashboard, and other features. But WordPress started as a blogging platform before it evolved into one of the web’s most powerful and popular content management systems.
It can be easy to ignore the blogging aspect of a WordPress site and concentrate solely on your site’s design and appearance. However, an engaging blog will drive traffic to your website and help with your search engine ranking.
With a quality WordPress blog, the possibilities are endless. Here are some of the top reasons why you should start a WordPress blog and make it a priority – even if you’re a beginner.
Your WordPress Blog Keeps Visitors Coming Back
A fresh blog with engaging, unique, and interesting content will keep visitors coming back for more, and will keep them on your site longer. This repeat traffic with users who also spend more time on your site sends positive signals to Google and boosts your SEO ranking. WordPress blogging can also help you produce more content for social media so you can grow your presence there, as well.
Improve Your SEO Score
Search engines favor sites that are regularly updated with fresh content. As you grow your blog through consistent posting, search engines will consider your site to be relevant and useful, which will improve your SEO score. A successful blog with high traffic will attract new customers who discover you through search results. WordPress plugins like Yoast SEO can help you optimize your content further to improve its SEO ranking.
Increased Sales Potential
A quality blog will help you build a fan base of loyal subscribers, which can then lead to increased potential for more sales and growth for your small business. Your blogging efforts also help you develop relationships with potential customers. When you allow comments on your blog posts, you can get valuable feedback and insight into current trends and other important information that will help you grow and strengthen your overall efforts.
Build Brand Authority
Your blog can help set you apart among your peers as an authoritative figure in your industry. By establishing yourself as an expert in your field, readers and viewers alike will be more apt to favor you and your business. Unique and insightful blog posts are more likely to be shared by other users and bloggers, which can direct even more traffic to your site.
Make the Most of Your WordPress Blog
There is no better way to organically improve your SEO and attract new and return visitors than to write a blog and keep fresh content coming to your site. Whether the website/business owner writes these posts themselves or works with a contracted professional writer, an active blog that generates fresh content on a regular basis speaks volumes of your site’s brand, authenticity, and relevance.
A beautiful WordPress theme is just a start. An engaging WordPress blog will go a long way in showcasing your knowledge and passion so you can build an active following. At Site Rockstar, we’ll help you get started by managing tasks like WordPress hosting, updating plugins and themes, and other advanced features that keep your blog running smoothly so you can focus on writing.
So what are you waiting for? Start working on your first blog post today!
