Sometimes, less is more — and that can be true of your website as well! One interesting trend in web design is the idea of a “one-page website.” Rather than having visitors navigate to several separate pages to learn more about your services or to get your contact info, all the information on your site is housed on a single page.
But is this right for your website? Here’s a closer look at how to determine if a one-page design is right for your business, and how to ensure it can be successful.
Which Businesses Should Use One-Page Websites?
A one-page website will usually follow a simple structure — an overview of the business and its primary service, photos or reviews as social proof, and a strong call to action and contact information.
Generally speaking, a one-page website is better used by smaller businesses that have a narrow range of products and services that they offer. For example, the website for Baynak Surf Adventure is for a business that does one thing and one thing only: surf camps. Not only does this company have a single service offering, but it also targets a very specific audience.
On the other hand, a large business that offers a wide range of services may struggle effectively communicating this information on a single page. For example, if a landscaping company offers lawn maintenance, tree trimming, landscape design, and leaf and snow removal, trying to communicate all this on a single page could result in a cluttered, confusing design.
Providing a Quality User Experience
A few basic principles help ensure that a one-page website design effectively shows off your brand. First, you can still use menu headers to help with navigation. The difference is that clicking on the menu items will scroll users down to the appropriate part of the webpage, rather than taking them to a new page.
Attractive imagery and clear, descriptive language will help you effectively tell your brand story and describe what you do. Impactful headings and high-quality images can help create a sense of separation between different sections of the site (such as your “services” section and “customer reviews” or testimonials section). Including pricing information (like Falafel Inc. does) can also be helpful, depending on your business.
Your website should include a strong, clearly identified call to action that makes it easy for customers to get in touch with you. Whether it be to book an appointment or submit a catering request, make sure your website offers a way to turn visitors into leads and customers.
Make the Most of a One-Page Website
Ultimately, the decision of whether or not to use a one-page website design should come down to what will best serve your customers. If you can present all relevant information in an attractive and easy to navigate method, then you can certainly go ahead and use it! On the other hand, if you offer several different products or services, a one-page design could become cluttered and confusing.
No matter what you decide, always consider things from the perspective of your target audience. When you focus on providing an experience that will help them learn more about your company and find the information they’re looking for, you’ll be able to develop the right design and layout.