For many, the start of a new year is a time of reflection and renewal — a time to find ways to improve and do better in the weeks and months ahead. This should be just as true for your business endeavors as your personal life, especially when it comes to your web design.
Web design is constantly changing thanks to both improving technology and user preferences. As a result, a website that looks the same as it did 10 or even 5 years ago is likely going to appear outdated and boring to visitors.
By taking advantage of some of the rising web design trends of 2022, you can make your site more engaging to potential visitors.
1. Immersive Imagery
Bold imagery can go a long way in arresting someone’s attention. With the ever-increasing number of people who do their browsing on a smaller smartphone screen, many sites are using more immersive imagery that takes up the entire background of the page.
This imagery doesn’t take over the page, however. Instead, strategic blurring and filtering help the image blend seamlessly into the background. While the image itself is engaging and interesting, it doesn’t overwhelm headlines and other text.
Many companies are also using illustrations, or even a hybrid design that merges illustrations and photos, to help create a one-of-a-kind look for their site. While this requires more artistic know-how, it can create a truly unique look that can’t be replicated by anyone else.
2. Inclusive & Accessible Design
Inclusivity and accessibility aren’t just buzzwords — they’re increasingly vital elements of web design. Worldwide, there are over one billion people who have an auditory, cognitive, neurological, visual, or other disability. Accessibility features (such as improved color contrast and functional alt tags) ensure that everyone can enjoy a smooth browsing experience.
There has also been a push for more inclusive and gender-neutral design, copy, and imagery. For example, more websites are using the term “they” rather than “he” or “she” to make written content more inclusive for readers, no matter what their gender. This also includes a move away from colors, typography, or other elements that are stereotypically gendered.
3. Dark Mode
From websites to gaming systems, dark mode has become a go-to addition for the screens we look at day in and day out. Adding a dark mode option allows users to optimize how they view your website. Dark mode is better suited for low-light environments where a bright white background could be visually overwhelming.
A “dark mode” option can also help reduce the eye strain associated with screen time. Dark mode offers a stylish alternative look for your site — a look that is increasingly becoming the norm.
What Does 2022 Have in Store For Your Site?
These and other rising design trends don’t necessarily mean you have to completely overhaul your website. But by making strategic changes that will enhance your website’s visual appeal and usability, you can provide a smoother, more enjoyable browsing experience for your customers.
With an attractive and modern design, you’ll be far more likely to get web users coming back to visit your site (and hopefully buying from you) several times throughout the year.