One of the most sought after details for any website is the amount of traffic it gets and where its traffic is coming from. After all, without any visits and user engagement, a website is pretty much useless.
Whether you’re using Site Rockstar to keep your website up-to-date or you prefer to manage things on your own, having detailed statistics and analysis is essential to track website performance. And Google Analytics is the best service to help you begin tracking and understanding your audience.
The data offered by Google Analytics gives you valuable insight into what is going well on your site, as well as any areas where there is room for improvement. With so much data available (even with a free plan), you have a valuable resource to track website statistics, improve your content, and help more customers find you on the web. So, what factors set Google Analytics apart?
Traffic Referrals
Google Analytics provides details about which search queries led users to your site. This can help you optimize your SEO and other marketing efforts to improve your rankings for these specific search terms. You might also discover that people are finding your website through irrelevant keywords. In this case, you’ll want to take action to prevent users from finding your site that way.
Google Analytics also shows any links that direct users to your site from other websites, including social media. This can help you learn what platforms and what types of advertising are working best.
Specific Page Traffic
Is there a particular page on your website that is getting more traffic than others? Which pages get the most? The least? Google Analytics lists your website traffic by the individual URL of each page. This can help you note which parts of your site are the most successful at attracting readers, and which might need adjustments.
Total Sessions / Page Views
How many visits were made to your website in the past month? Out of these, how many were returning visitors and how many were new and unique ones? How many total pages are being viewed per visit? How much time do people spend on each page, or on your site in general?
This data provides valuable insights. After all, what good is it to have someone visit your site and leave right away? Low page views or a high bounce rate could mean you need to improve your content quality or your site’s visual appeal.
Number of Clicks / Impressions
Out of all the visits and page views you are getting, how many of these are converting into clicks? You don’t have to be selling items on your site for this to matter.
Whether those clicks occur on a contact form on your contact page, a custom link, or a call-to-action button, you can use analytics to see whether your website is helping drive leads and conversions. It is not enough to merely garner page visits. You want to be sure that those visits are turning into meaningful action.
Traffic Demographics
Where is your traffic coming from? Is it global or localized? What are the demographics of the people visiting your website? By looking at your analytics, you can have a better idea of whether you are getting the appropriate traffic for your website.
For example, if your business exclusively services customers in your local area, traffic from other parts of the country may not create any value for your business. You may need to adjust how you target your marketing efforts.
Site Rockstar Can Help With Your Google Analytics Needs
Site Rockstar has a dedicated team that can manage and provide you with your personalized Google Analytics statisticson a monthly basis. We’ll provide you with key reporting measures such as your number of page views, duration of visits, overall number of visits, and other visitor demographics. Getting set up with us is a cinch, and you’ll be glad you did! Let’s start making the most of the information a Google Analytics account can give you.
