The Importance of a Mobile-Friendly and Responsive Website

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In today’s day and age, the vast majority of users are on mobile devices. Things are far more fast-paced in our world and as a result, many are resorting to their smartphones and tablets to browse the Internet. Having a website that is mobile-friendly and optimized for browsers on mobile devices will help with your search engine optimization and improve the experience and quality of visits to your site.

By 2019, it is predicted that 79% of website traffic will be accounted for by the use of mobile devices. Being able to access your information in a user friendly way will limit frustration and encourage visitors to come back for more. Here at Site Rockstar, we understand the importance of having a website that is optimized for both desktops and mobile screens and the significant impact that this has on the amount of viable traffic that your website receives. Here are some ways that a mobile friendly website works to bring mobile users a better experience.

  1. Design, Content & Layout – A responsive website will reorganize and restructure content in a manner that minimizes or completely eliminates the need to ‘zoom in’ or squint your eyes. Text is clearly legible, a mobile menu will be used, and normally the content is full-width and easy to follow.
  2. Media, Site Assets & Files – Mobile friendly sites feature images that are not large in size, the amount of data needed for the site to be fully loaded is minimal and there is less going on in the background of the site as far as the browser is concerned. Not all mobile users will have the fastest data speeds while others will have a cap to how much data that they can use.
  3. Information is Easy to Find – On screen sizes that are generally smaller than a full-sized desktop, a site that is mobile friendly and responsive makes it easy for its visitors to find and view the most important information with less headaches. For example, a signup form for subscribers or an RSS feed will be in a prominent and easy to find spot, the menu is simple and showcases the most important links and it’s easy to navigate from page to page throughout the site.

To this day, there are still quite a few sites that are not properly optimized for mobile devices. Having a site that is will give you an edge as well as a competitive advantage. At Site Rockstar, we can help you with your efforts here and keep your site up-to-date. This will improve the quality of the visitor experiences with your site and help you gain traction in your space. It’s not enough anymore to simply have a website up and running. That site needs traffic in order to be effective and there are a number of factors that contribute to this such as mobile friendliness.

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